Question | Explanation | Answer Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account? Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats. Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats. A Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats. Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing...

Question | Explanation | Answer If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: location extensions sitelink extensions callout extensions promotion extensions Explanation:   Sitelink extensions can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they jump right to what they want. Sitelinks can encourage meaningful clicks, and can generate new business for you. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment live pass video

Question | Explanation | Answer How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? CPM bids are effectively converted to CPC bids CPC and CPM bids only compete against bids of the same type CPC bids are effectively converted to CPM bids Ads using CPC bids are not allowed to compete on the Display Network Explanation:   Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. When CPC ads compete with cpm on the Display Network, CPC bids are converted to CPM bids. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment live pass video

Question | Explanation | Answer How should an advertiser with stores in both India and Germany set up a Google Ads account to target users in these different locations? Create two separate campaigns, each targeting one of these locations. Create two separate accounts, one for each of these locations. Create two separate ad groups, each targeting one of these locations. None of the above. Google Ads can't target users in specific locations. Explanation:   Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics. You should set campaign targeting at campaign level. Means, if you want to target several locations and set different options for separate locations you should create separate campaigns. Download all possible real exam questions with accurate and verifi...

Question | Explanation | Answer Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost–per–click (avg. CPC) Impressions Phone call conversions Explanation:   Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach goal to increase traffic to your website or encourage customers to interact with your brand. Sure, for branding campaigns impressions is much more important than CPC or CTR metrics. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment live pass video

Question | Explanation | Answer Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking? Location targeting Topic targeting Intuitive targeting Placement targeting Explanation:   Just like your business caters to certain customers, your customers may be interested in certain topics. Topic targeting lets you place your ads on web pages, apps, and videos about those topics, whether it's agriculture, music, or something else entirely. Topic targeting allows your ads to be eligible to appear on any pages on the Display Network or YouTube that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, ...

Question | Explanation | Answer An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? The bids of the next closest advertiser The Quality Score of the keyword The average profit per conversion The profit derived from a paid click Explanation:   Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads). You should always test different bids to find the optimal one. However, your bid should depend on various criteria, like competition, industry, your goals and of course the profit you get from a paid click. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment li...

Question | Explanation | Answer What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Use a balanced combination of broad-, exact-, and phrase-matched keywords Target large metropolitan areas where people are more likely to encounter her product Add affinity audiences targeting people interested in green living and beauty Increase the daily budget and add text ads with clear call-to-actions like "Buy now" Explanation:   The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers.  If you're interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place...

Question | Explanation | Answer A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal? Specific terms about the shoe brand and model your client is selling Specific terms about the benefits of running Generic terms about different types of women's shoes Generic terms about running and running shoes Explanation:   Your keywords should reflect all of the different types of user queries that could help someone find you when they’re looking for something you offer. In this case, if your goal is to drive sales of a particular model shoes, it’s obvious that you should consider adding brand and model as your keywords first. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals...

Question | Explanation | Answer Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Cost–per–thousand–impressions (CPM) bidding Placement targeting Call extensions Reach and frequency data Explanation:   If you’re focused on branding, the most important metrics for your should be impressions, reach and frequency. Also, while choosing a bid strategy you should think about bid strategies are focused on views. In this case, vCPM is a great choice. Call extensions are directly related to conversions and they are most suitable for direct response advertisers. Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment live pass video

Question | Explanation | Answer Why would an advertiser use sitelinks? To give customers quick access to multiple pages of an advertiser's website To show a link that sends people to the app store or starts downloading an app To let customers click a button to call the business To showcase customer reviews with high-quality survey data Explanation:   To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy. You can add sitelinks at the account, campaign, or ad group level. You specify the link text (what shows to people) and URLs (the pages they click to). Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment live pass vi...

Question | Explanation | Answer Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies? Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users Google Ads policies can help web users distinguish between ads and search results Google Ads policies can help keep ad costs low and affordable for advertisers A Google Ads policies can keep disapproved ads and websites out of organic search results Explanation:   Google requires that advertisers comply with all applicable laws and regulations and the Google policies. They can be divided into Content related policies (Prohibited content and restricted content), prohibited practices, and editorial/technical policies. However, all of them serve to ensure ads are useful, safe and relevant for users.   Download all possible real exam questions with accurate and verified answers: Late...

Question | Explanation | Answer When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords? Add the terms as phrase match keywords Add the terms as exact match keywords Add the terms as negative keywords Add the terms as keywords Explanation:   Negative keywords are your best friend. Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). Download all possible real exam questions with accurate and verified answers: Latest Google Ads fundamentals assessment Questions, Answers & Explanations Latest Google Ads fundamentals assessment live pass video

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