Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Cost–per–thousand–impressions (CPM) bidding
Placement targeting
Call extensions
Reach and frequency data

Explanation: If you’re focused on branding, the most important metrics for your should be impressions, reach and frequency. Also, while choosing a bid strategy you should think about bid strategies are focused on views. In this case, vCPM is a great choice. Call extensions are directly related to conversions and they are most suitable for direct response advertisers.

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