When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Question | Explanation | Answer
Explanation: This question is little confusing as it depends on situation. However, restaurants are local businesses first of all. So, a correct answer is quite straightforward. If you’re a restaurant owner you want to target people searching for places to eat, not searching to read blogs about food for example. So, in this case “Find nearest location” is more relevant for chain of restaurants. But imagine if you are the only one Italian food restaurant in a small commune… Why not to write something about Italian food and use location extensions?
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When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
- Include call–to–actions, such as "Find the nearest location"
- An exclamation point in the display URL
- Information about Italian food in the description
- Use the same headline and description as other advertisers
Explanation: This question is little confusing as it depends on situation. However, restaurants are local businesses first of all. So, a correct answer is quite straightforward. If you’re a restaurant owner you want to target people searching for places to eat, not searching to read blogs about food for example. So, in this case “Find nearest location” is more relevant for chain of restaurants. But imagine if you are the only one Italian food restaurant in a small commune… Why not to write something about Italian food and use location extensions?Download all possible real exam questions with accurate and verified answers:
Latest Google Ads fundamentals assessment Questions, Answers & Explanations
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