A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

Question | Explanation | Answer

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

  • Specific terms about the shoe brand and model your client is selling
  • Specific terms about the benefits of running
  • Generic terms about different types of women's shoes
  • Generic terms about running and running shoes

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?Explanation: Your keywords should reflect all of the different types of user queries that could help someone find you when they’re looking for something you offer. In this case, if your goal is to drive sales of a particular model shoes, it’s obvious that you should consider adding brand and model as your keywords first.
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