An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
Question | Explanation | Answer
Explanation: Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads). You should always test different bids to find the optimal one. However, your bid should depend on various criteria, like competition, industry, your goals and of course the profit you get from a paid click.
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Latest Google Ads fundamentals assessment Questions, Answers & Explanations
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- The bids of the next closest advertiser
- The Quality Score of the keyword
- The average profit per conversion
- The profit derived from a paid click
Explanation: Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads). You should always test different bids to find the optimal one. However, your bid should depend on various criteria, like competition, industry, your goals and of course the profit you get from a paid click.Download all possible real exam questions with accurate and verified answers:
Latest Google Ads fundamentals assessment Questions, Answers & Explanations
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