Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

Question | Explanation | Answer

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

• Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
• Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
• ACreate one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
• Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

Explanation: Organizing your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts. When you need to use a different set of campaigns settings (ex: budget or location targeting), create a separate campaign. For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme.


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