What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Question | Explanation | Answer

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Target large metropolitan areas where people are more likely to encounter her product
  • Add affinity audiences targeting people interested in green living and beauty
  • Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?Explanation: The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers. 
If you're interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in Google Ads to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding.

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