Which of these metrics is especially important to clients who are running a branding campaign?

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Question | Explanation | Answer

Which of these metrics is especially important to clients who are running a branding campaign?

Clickthrough rate (CTR)
Average cost–per–click (avg. CPC)
Impressions
Phone call conversions

Explanation: Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create Google Ads campaigns using the Brand awareness & reach goal to increase traffic to your website or encourage customers to interact with your brand. Sure, for branding campaigns impressions is much more important than CPC or CTR metrics.

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