How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Question | Explanation | Answer

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

  • CPM bids are effectively converted to CPC bids
  • CPC and CPM bids only compete against bids of the same type
  • CPC bids are effectively converted to CPM bids
  • Ads using CPC bids are not allowed to compete on the Display Network

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?Explanation: Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. When CPC ads compete with cpm on the Display Network, CPC bids are converted to CPM bids.


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