Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

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Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Clicks
Clickthrough rate (CTR)
Impressions
Search terms

Explanation: A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you're advertising and on which networks. Total clicks is closely related to CTR and also shows how many people found your ad compelling and click on it.

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Google Ads Fundamentals

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