What happens when a campaign consistently meets its average daily budget?

Question | Explanation | Answer

What happens when a campaign consistently meets its average daily budget?

  • Ads in that campaign will stop showing for the rest of the billing cycle
  • Average cost–per–click (CPC) bids will be lowered
  • Ads in that campaign will show less often than they could
  • Your budget is automatically adjusted

What happens when a campaign consistently meets its average daily budget?Explanation: With Google Ads, you choose a daily budget for each campaign based on your advertising goals and the average amount you're comfortable spending each day. When your budget is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery option. So, if your campaign consistently meets its average daily budget, ads in that campaign will show less often than they could.


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