Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

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Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to raise your bid when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

Explanation: Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it’s eligible to appear. Google Ads sets these bids to achieve an average CPA equal to your target across all campaigns using this strategy.

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Latest Google Ads fundamentals assessment Questions, Answers & Explanations

Latest Google Ads fundamentals assessment live pass video

Google Ads Fundamentals

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