How are rich media ads different from other ad formats?

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Question | Explanation | Answer

How are rich media ads different from other ad formats?

They are ads with animation or other types of motion
They are static image ads
They are a type of text ad
They are displayed on the Search Network

Explanation: With the Google Display Network, you can reach customers using text ads, but you can also try a range of more visual formats, like static images, HTML5 animation, and video. Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc.

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Latest Google Ads fundamentals assessment Questions, Answers & Explanations

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