Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

Question | Explanation | Answer

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

  • Create multiple campaigns, each with a set of related keywords
  • Create one campaign with a broad selection of keywords
  • Create one campaign for all the products his client offers
  • Create campaigns based on the structure of his client’s website

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?Explanation: It’s very common best practice to organize Google Ads account reflecting your website structure. Many advertisers use this technique. However, in many cases it’s just a guideline. If your client’s Google Ads account is “very disorganized” as in the given question, chances are that their website is even worse. So the first step is to identify product categories.


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