Your new client's Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client's keywords?

Question | Explanation | Answer

Your new client's Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client's keywords?

  • Remove half of the keywords from the ad group
  • Create new ad groups with several keyword match types
  • Create one ad group for every five keywords
  • Create new ad groups with related keywords grouped together

Your new client's Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client's keywords?Explanation: An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. However, the correct answer should sound something like “Break that group into smaller groups with related keywords grouped together” or “replace that group with…”. It would be a huge mistake to leave a former group active, as “reorganizing” and “creating new groups” literally means that you will end up with duplicate keywords in different groups.
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