When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

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When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Cost-per-acquisition (CPA)
Cost-per-thousand impressions (CPM)
Maximize Clicks
Manual cost-per-click (CPC)

Explanation: Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. Google Ads focuses on increasing clicks for your campaigns while spending a target amount. If you don't specify a target spend amount, Google Ads will attempt to use the remaining daily budget of any campaigns using this bid strategy. You can use Maximize clicks for a single campaign, or you can set it up as a portfolio strategy.

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Google Ads Fundamentals

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